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(a)morality
project heidegger
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project heidegger

Project Heidegger was a semester-long project done at the Silicon Valley campus of the ETC during the spring semester of 2013. Project website here. (Opens in a new window.)

The project was done in collaboration with EA's Office of the Chief Creative Officer (OCCO) with the goal of creating a system that would analyze a player's gaming style in an obtrusive manner, then provide specific, personalized recommendations for other games the player might enjoy. The project was composed of three parts: extensive playtesting of co-op gameplay of Dead Space 3 and Army of Two: The Devil's Cartel to gather metrics on videogame playstyles; playtesting with a custom-created Dead Space 3 co-op level (created in conjuction with a level designer from Visceral Games) to test our hypothesis on which player types would most enjoy co-op gameplay; and creation of an Origin module that will present all collected data and analyses in the form of unique recommendations.

As 2D artist, I was responsible for UI work and promotional materials.

Other Team Members:
Nathan Baran - Producer
Emmanuel Eytan - Backend programmer
Shaveen Kumar - Programmer
Feiran "Vera" Li - Programmer
Martin Mittner - Designer
Xing "Star" Xu - Associate Producer & programmer

Work samples:


Final version of the Origin module, replicating Origin's original layout and features in a web browser using HTML5.


different iterations of Origin module features
different iterations of Original module features
Iterations for potential features in the Origin module, displaying personalized information and recommendations. Focus was placed on adhering to Origin's existing style guidelines.

map overlay map overlay
(click for a larger version, opens in new window)